Public Relations Associate

Key Responsibilities

Media Relations & Strategy

• Build, curate, and maintain targeted media lists across financial and trade publications.
• Monitor the financial news cycle ETFs, digital assets, market structure and contribute to pitch ideation. Coordinate and secure media opportunities between reporters and clients.
• Track outreach efforts, monitor follow-ups, and log media coverage.

Client Management

• Lead and coordinate client calls, media training sessions, and messaging workshops.
• Serve as the primary day-to-day client contact, ensuring clear communication and timely deliverables.
• Respond promptly to client emails and requests.

Content Development

• Draft press releases, pitch notes, blog posts, and social media content for both the agency and clients.
• Transform media wins into content assets such as LinkedIn posts, email updates, and blogs.
• Support the creation of thought-leadership pieces by researching and incorporating relevant statistics and data.

Reporting & Analytics

• Log press coverage and media hits in the master tracking system.
• Generate reports and PR performance metrics using tools like CoverageBook.

Ideal Profile Required Qualifications

• 2–3 years of experience in public relations, communications, or media relations.
• Proven knowledge of the asset management industry (ETFs, digital assets, mutual funds, market structure).
• Strong existing media relationships or the ability to quickly build connections with financial journalists.
• Exceptional written and verbal communication skills with the ability to craft clear, compelling content.
• Excellent client-facing and relationship-building abilities. Strong organizational skills, attention to detail, and follow-through.
• Comfortable working independently in a fully remote environment.

Preferred Qualifications

• Previous experience at a PR agency or in-house with an asset manager, fintech firm, or financial media outlet.
• Familiarity with PR tools such as CoverageBook, Meltwater, or Cision.

Schedule & Location

• Full-time: 9 hours/day, 5 days/week Work hours aligned with Eastern Time (ET) — Monday to Friday, 9:00 a.m.–6:00 p.m.
• Remote position

Job Types: Full-time, Permanent

Benefits:

Work from home Work Location: Remote