Key Responsibilities
Media Relations & Strategy
- Build, curate, and maintain targeted media lists across financial and trade publications.
- Monitor the financial news cycle ETFs, digital assets, market structure and contribute to pitch ideation. Coordinate and secure media opportunities between reporters and clients.
- Track outreach efforts, monitor follow-ups, and log media coverage.
Client Management
- Lead and coordinate client calls, media training sessions, and messaging workshops.
- Serve as the primary day-to-day client contact, ensuring clear communication and timely deliverables.
- Respond promptly to client emails and requests.
Content Development
- Draft press releases, pitch notes, blog posts, and social media content for both the agency and clients.
- Transform media wins into content assets such as LinkedIn posts, email updates, and blogs.
- Support the creation of thought-leadership pieces by researching and incorporating relevant statistics and data.
Reporting & Analytics
- Log press coverage and media hits in the master tracking system.
- Generate reports and PR performance metrics using tools like CoverageBook.
Ideal Profile Required Qualifications
- 2–3 years of experience in public relations, communications, or media relations.
- Proven knowledge of the asset management industry (ETFs, digital assets, mutual funds, market structure).
- Strong existing media relationships or the ability to quickly build connections with financial journalists.
- Exceptional written and verbal communication skills with the ability to craft clear, compelling content.
- Excellent client-facing and relationship-building abilities. Strong organizational skills, attention to detail, and follow-through.
- Comfortable working independently in a fully remote environment.
Preferred Qualifications
- Previous experience at a PR agency or in-house with an asset manager, fintech firm, or financial media outlet.
- Familiarity with PR tools such as CoverageBook, Meltwater, or Cision.
Schedule & Location
- Full-time: 9 hours/day, 5 days/week Work hours aligned with Eastern Time (ET) — Monday to Friday, 9:00 a.m.–6:00 p.m.
- Remote position
Job Types: Full-time, Permanent
Benefits:
Work from home Work Location: Remote
